Tuesday, August 19, 2008

Converting the Haters

Today, Ypulse listed my SXSW panel (Getting the Kids Behind You) as one of their picks for the conference. So exciting! Vote now, or you may not get to see my lovely face in Austin next year!

In other news, the nonprofit I work for, PETA, will be featured on tomorrow night's episode of Lewis Black's Root of All Evil in a show titled "NRA Vs. PETA". From the looks of the preview, it looks like Mr. Black takes a few jabs at PETA.

Many people ask me whether I think this type of attention is good or bad. I say good, and this is why. Every time PETA is mentioned in the press, our site gets a boost in traffic, which results in our videos getting viewed more, which often results in people wanting to get more involved in helping animals.

Some coming to the site may be looking for something to make fun of, but leave actually learning something about the ways in which animals are treated on factory farms, labs, circuses, etc...

So long story short- you can't please the haters all of the time, but you can teach them something some of the time.

Friday, August 08, 2008

Life Goal #256- Speak at SXSW Interactive

Please vote for my panel "Getting the Kids Behind You" so I can speak at next year's SXSW Interactive Festival! Here's the panel description:

Getting the Kids Behind You

“Getting the Kids Behind You” will be a how-to-guide for nonprofits to successfully motivate and mobilize youth to get behind their cause. From text message campaigns to viral videos to creative online petitions, this panel will show real-life examples that actually work.

Help me make life goal #256 a reality! You can vote here.


Thursday, August 07, 2008

Getting Attention Through the Olympics

On the eve of the start of the Olympics, I decided to take a look into what nonprofits are getting attention for their cause using an Olympic angle. Hey, if Project Runway can have an Olympic themed show, why can't nonprofits get in the game too?

Today, "Songs for Tibet" (a benefit compilation featuring Sting, Moby, Dave Matthews, John Mayer and more) topped iTunes. Put out by nonprofit The Art of Peace Foundation to raise awareness about China's role in Tibet, this campaign had absolutely perfect timing.

PETA just unleashed its very beautiful, very patriotic, and very naked anti-fur PSA starring Olympian Amanda Beard. The controversial PSA has received international attention and a ton of press.


Actress and activist Mia Farrow is Web-casting her own "Darfur Olympics" alternative opening ceremony from a refugee camp on the Sudan border with her nonprofit Dream for Darfur in order to bring attention to the role China plays in Sudan's economics and politics.




Which campaign had the best use of the Olympics to gain the world's attention to their cause? Comment below on your thoughts.

Tuesday, August 05, 2008

Warped Tour Wrap-Up!

Back! It's been an exhausting couple of weeks, but I missed you, so I'm back. As I said in my last post, I was on Warped Tour with the nonprofit I work for, peta2. I may not have liked the music, and I came back with a bit of a farmer's tan, but I did enjoy all the great feedback and incite I got from it. Here's a lil' breakdown of the three most popular nonprofits (besides peta2) that were/are on this year's Warped Tour:

Truth: Truth was there in all its orange glory. Truth consistently attracted large crowds by playing crazy games and giving away a ton of free tees and booty shorts. I was not really sure how the games exactly drilled into the audience that smoking was bad (Thriller dance off?), but they did do a good job of secretly branding all that partook in the festivities. *Their Warped site is pretty good too.


To Write Love On Her Arms: Their t-shirts were EVERYWHERE. From the people attending to the bands to the catering staff. Everyone was sporting TWLOHA. Their booth was always packed. Unfortunately, their booth offered nothing more than tees for sale, and left me thinking where does all the suicide prevention stuff come into play?


Keep A Breast: Another very popular t-shirt on the tour was Keep A Breast's "I Love Boobies" tee. But unlike, TWLOHA, Keep A Breast had plenty of information available about breast cancer prevention when I visited their booth. Keep an eye on this one...

Monday, July 28, 2008

Going on Tour

Tomorrow I am heading out on the Vans Warped Tour to see what "the kids" are into these days. Don't worry, I've packed some earplugs.



I went on Warped Tour last year, and learned a lot about what young adults think of the nonprofit I work for (peta2). It was an amazing experience with incredible, direct feedback- far surpassing any survey or study that comes past my desk about youth.

Nothing beats talking to your prime demographic in their prime element for 10 hours a day. I admit, it does help that I look a bit younger than I actually am- gotta get this field research will I still can!

The best part of going on the tour is that I get to evaluate first hand how peta2's outreach is doing. I also get to scout out what other nonprofits (and more importantly- other corporations) are doing to get the youth's eyes and ears.

So for the next few days I will be M.I.A. in the blogging world, but will make sure to tell you all the juicy details when I get back.