Tuesday, June 17, 2008

30 Days PETA Episode

Marketing riddle: How can you get the attention of millions of eyeballs on your nonprofit for one full hour for free? Answer: Get yourself on a hit reality TV show.

Granted, if you are not the sort of nonprofit that might bring some drama into the mix, then reality shows might not be banging down your door to get you on their show. But if you are say PETA, that’s another story…

Tonight on Morgan Spurlock’s award winning show 30 Days, a hunter named George spends a month living with a co-worker of mine named Melissa and her all vegan family. In my very biased opinion, it was amazing. Don’t believe me? Mr. Spurlock himself said that this was one of the most compelling hours of television he has ever watched.

So check it out! It airs tonight on FX at 10:00 PM EST. And if you are a nonprofit- start bringing the drama!

P.S. The man in the middle is George.

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