Tuesday, June 03, 2008

Get Your Smokey On?

Smokey Bear got a makeover today. The Advertising Council in conjunction with USDA Forest Service and the National Association of State Foresters (NASF), unveiled its latest PSA starring the widely recognized bear who really, really hates forest fires.

Check out the new PSA here.

I think it missed its mark just a bit. If their target audience was young adults, I think it would have been better for them to bring back the vintage Smokey to make it kitschy cool instead of reinventing him and ending up looking like they were trying to hard. Besides, the bear voiceover was just plain odd.

Long story short- bring back the old Smokey!

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