Tuesday, July 08, 2008

The Business of Nonprofits

I love this quote from marketing guru Seth Godin:

“Nonprofits have to recognize that they’re businesses, not just causes. In the face of this new reality, an increasing number of forward-looking nonprofits are beginning to understand the increased revenue, focus and effectiveness that can come from adopting “for profit” business approaches. Increasingly, they are reinventing themselves as social entrepreneurs, combining “the passion of a social mission with an image of businesslike discipline, innovation, and determination.”

Top 5 nonprofits that I think are doing this and doing this well:

1. PETA (yes, I am a little biased)
2. SOS
3. Human Rights Campaign
4. Greenpeace
5. The Humane Society of the United States

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