Thursday, July 03, 2008

Silly Mr. Lagerfield

This French government ad campaign, starring Chanel's Karl Lagerfield sporting a fluorescent yellow vest to make road safety more chic makes me giggle (OK- laugh out loud).

Translated, the ad says, "It's yellow, it's ugly, it doesn't go with anything, but it could save your life."

Karl Lagerfield always reminded me of some sort of fashion Terminator, so this ad is sorta hard for me to take seriously. But if it works, more power to the French!

*As of two days ago, the reflective vest is mandatory for motorists and cyclists in France.

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