I really don’t understand the new(ish) “Sunny Side of Truth” campaign. The shock value and creativity that Truth had in their 2006 ad campaign has been replaced with singing unicorns and dancing leprechauns. I just don’t get it.
Sure is it slightly funny, but the point of the campaign is completely lost. I can’t really even make out what they are singing about. Is tobacco bad or good? Are musicals the new black?
I think they need to go back to the drawing board on this one. The ads they had in 06 were much more relevant- they should continue on that path again. They got the money- make it happen.