Tuesday, August 19, 2008
Friday, August 08, 2008
Thursday, August 07, 2008
PETA just unleashed its very beautiful, very patriotic, and very naked anti-fur PSA starring Olympian Amanda Beard. The controversial PSA has received international attention and a ton of press.
Actress and activist Mia Farrow is Web-casting her own "Darfur Olympics" alternative opening ceremony from a refugee camp on the Sudan border with her nonprofit Dream for Darfur in order to bring attention to the role China plays in Sudan's economics and politics.
Which campaign had the best use of the Olympics to gain the world's attention to their cause? Comment below on your thoughts.
Tuesday, August 05, 2008
Monday, July 28, 2008
I went on Warped Tour last year, and learned a lot about what young adults think of the nonprofit I work for (peta2). It was an amazing experience with incredible, direct feedback- far surpassing any survey or study that comes past my desk about youth.
Nothing beats talking to your prime demographic in their prime element for 10 hours a day. I admit, it does help that I look a bit younger than I actually am- gotta get this field research will I still can!
The best part of going on the tour is that I get to evaluate first hand how peta2's outreach is doing. I also get to scout out what other nonprofits (and more importantly- other corporations) are doing to get the youth's eyes and ears.
So for the next few days I will be M.I.A. in the blogging world, but will make sure to tell you all the juicy details when I get back.
Thursday, July 24, 2008
However, there is a widget god. If you are looking to create an easy and effective widget on a shoestring budget (i.e. no budget), look no further than Gydget.
I made the following widget in less than an hour, with little nohow, and it has already had over 100,000 unique views since launching in June.
Gydget is free and easy, which is music to ones ears if they are a non-developer marketer like myself.
P.S. The peta2 Woof widget is ranked 3rd on top grabbed widgets this week right behind Lil Wayne. That just makes me smile.
P.P.S. Gydget did not pay me to write this. To prove it, I also recommend Sprout Builder for all your widget making needs.
Wednesday, July 23, 2008
Friday, July 18, 2008
Arts & Culture: Where Actors Find Their Space —NYC Theatre Spaces/This clearinghouse for NYC rehearsal and performance spaces uses a double entendre to go beyond a description of its services and highlight the value of its work.
Wednesday, July 16, 2008
I love this PSA from Kids and Cars. Slightly disturbing, but gets the point across. Nothing says pay attention to me like a baby in a roasting pan.
This PSA is currently running in Texas, where there have been several recent baby deaths due to parents leaving their children locked in hot cars.
People also do this to dogs. A lot. Which brings up the very important question: who is cuter- buttered baby or Simon Cowell?
Not sure myself.
Tuesday, July 15, 2008
It’s a little sad that they only have 936 messages so far. They should trying pitching to military press and blogs far and wide to booster these numbers. They could also try teaming up with other vet, military, and military family support groups, and ask if they would send an email blast to support the campaign. Starting a Facebook group might also not be a bad idea.
Monday, July 14, 2008
Sure is it slightly funny, but the point of the campaign is completely lost. I can’t really even make out what they are singing about. Is tobacco bad or good? Are musicals the new black?
I think they need to go back to the drawing board on this one. The ads they had in 06 were much more relevant- they should continue on that path again. They got the money- make it happen.
Friday, July 11, 2008
Still can’t download the new software needed to update my iPhone (not the new one) so I can upload from iTunes' new App Store, but a girl still can still browse right? The apps range from readable bibles to Starbucks locators, but alas, the closest nonprofit related app I could find was "Survivors 1 and 2"- here is the description for it:
What if the animal’s in Noah’s Art could teach us something about Global Warming and Saving the Planet?
Slim pickings now, but I am looking forward to seeing what nonprofit is the first to break into this realm. I hope it’s mine! I think it would be wise to get in at the start. My dream would be to have an app that could tell you what vegetarian friendly restaurants were near your current location.
P.S. I am going to download Super Monkey Ball as soon as this thing starts working.
Wednesday, July 09, 2008
Tuesday, July 08, 2008
I love this quote from marketing guru Seth Godin:
“Nonprofits have to recognize that they’re businesses, not just causes. In the face of this new reality, an increasing number of forward-looking nonprofits are beginning to understand the increased revenue, focus and effectiveness that can come from adopting “for profit” business approaches. Increasingly, they are reinventing themselves as social entrepreneurs, combining “the passion of a social mission with an image of businesslike discipline, innovation, and determination.”
Top 5 nonprofits that I think are doing this and doing this well:
1. PETA (yes, I am a little biased)
3. Human Rights Campaign
5. The Humane Society of the United States
Monday, July 07, 2008
I absolutely love the new blog feature of the site (although it’s not updated as frequently as I would like)- I think it's essential for students, parents, teachers, and donors alike to get these sorts of informal updates about what the school is up to. I also enjoyed the fact that they had an online donation page. However, I do think that they should promote this feature on the front page, and not keep it hidden in the back pages.
Thursday, July 03, 2008
Translated, the ad says, "It's yellow, it's ugly, it doesn't go with anything, but it could save your life."
Karl Lagerfield always reminded me of some sort of fashion Terminator, so this ad is sorta hard for me to take seriously. But if it works, more power to the French!
*As of two days ago, the reflective vest is mandatory for motorists and cyclists in France.
Tuesday, July 01, 2008
Monday, June 30, 2008
Hope House has billboards all over Norfolk each depicting a different person that they support with a picture frame around their face and the tag line, "I Am a Masterpiece". The campaign is so innovative, and so very different than anything I have seen in this area of nonprofits. Instead of invoking pity, it accomplishes their mission statement, "We are people with developmental disabilities, who want nothing more than to control our own destinies and live in our own communities."
Below is the ad featuring my coffee shop's (Fairgrounds) local celebrity Hollywood.
A few weeks ago while I was coming home from work, I saw a bunch of people standing on the side of the road holding up picture frames and waving to passing cars. I quickly recognized that they must be from Hope House, and as I got closer, I saw that I was right. They were out promoting an upcoming arts festival, whose proceeds go to Hope House. It made me so happy. Very positive and clever campaign.
Friday, June 27, 2008
Ten inspiring and beautiful non-profit Web designs- from d’Bug. I like the Colonie Youth Center’s site best of those listed.
Yes! Save the Bay!
Name a slug! Very creative.
Thursday, June 26, 2008
My boss Joel mentioned how it was interesting that they set it up so that you have to sign the petition before you can create your personalized origami whale, and I totally agree. A great incentive to get people to take the time to fill out a form. Seems to be a hit so far with 38,000+ having already signed the petition. I also dig the Facebook application to show off your very own whale.
Here is my whale- Sir Spout's A Lot:
Tuesday, June 24, 2008
The decent press coverage inspired me to play many a game on the Games for Change site.
The thing about it is, after playing several of the games, I started to get a bit depressed.
True, these games are tech savvy, progressive, and educational, but they are lacking one very important factor into getting them played by the masses: F-U-N.
Yes mindless, silly, stupid fun. If these games are geared towards young adults, the makers really need to take this into consideration a bit more.
Never underestimate the fun factor. There is only so much "education" that one can take before getting bored and resorting to playing Dance Off! on Viva Pinata.
Monday, June 23, 2008
I attended NTEN last year, and was slightly disappointed at the amount of usable information I gathered from it. It was nice to network with other nonprofits, but I did not come back fully inspired. On the flip side, I attended SXSW Interactive last March and was completely blown away at all of the nerdy and useful info I was bombarded with as soon as I stepped in the Austin Conference Center.
Are the nonprofit specific conferences simply not worth it? Would I rather get my advice from Google and Facebook then other nonprofits? Sadly, right now the answer is yes.
I find that taking advice from those most successful at reaching the most people (usually of the corporate persuasion) and transitioning it to the nonprofit world is the way to go.
This does not mean you won’t find me at any upcoming nonprof conferences- you just might. However, it does mean that you will definitely find me at SXSW next year…twittering.
Friday, June 20, 2008
Are you part of the nonprofit tech community? I am. Sorta.
Is the economy hurting donations?
Midwest Teen Sex is brilliant
Wednesday, June 18, 2008
Here are my top 5 best nonprofit tees at the moment:
1. A lil’ old, yes, and somewhat of a questionable success, Gap’s (Product) RED tee is still one of my faves. I like the look, and dig the cause.
2. This vintage style WWF tee has two things going for it: It features its incredibly cute and recognizable panda logo and is being sold at trendy stores such as Urban Outfitters and Delias.
3. I see this To Write Love on Her Arms tee everywhere. I didn’t even know it was associated with a nonprofit until I looked it up (not sure what that says about the tee). Regardless, I still like the look.
4. An oldie but goody- this Rock the Vote tee makes me reminiscent to the time when I trusted politicians.
5. I just had to throw in a tee from PETA- this one has been spotted on everyone from Paul McCartney to me. Simple, cute, and not aggressive.
Tuesday, June 17, 2008
Granted, if you are not the sort of nonprofit that might bring some drama into the mix, then reality shows might not be banging down your door to get you on their show. But if you are say PETA, that’s another story…
Tonight on Morgan Spurlock’s award winning show 30 Days, a hunter named George spends a month living with a co-worker of mine named Melissa and her all vegan family. In my very biased opinion, it was amazing. Don’t believe me? Mr. Spurlock himself said that this was one of the most compelling hours of television he has ever watched.
So check it out! It airs tonight on FX at 10:00 PM EST. And if you are a nonprofit- start bringing the drama!
P.S. The man in the middle is George.
Friday, June 13, 2008
So here are things I found interesting in nonprofit marketing today:
- Stand By What You Say: MTV and SpinVox team up to launch the first ever voice-powered social networking site about HIV/AIDS awareness
- Nonprofit merch makes money!
- Nonprofit Blogging Game
- Seth Godin's speaks on marketing nonprofit causes. When the master speaks, we shall listen
Wednesday, June 11, 2008
Let me know what you think.
Tuesday, June 10, 2008
What I found was a pretty interesting company that donates one pair of shoes to a child in need for every pair of shoes purchased. The site was also pretty pleasing to the eye, and contained a bunch of fun user generated content.
I especially loved their "Upload a picture with your TOMS" feature.
Love it! Love the site in general. Hate the fact that I couldn't buy their shoes because they weren't vegan.
Monday, June 09, 2008
I also love the fact that he bashes fur-wearers every chance he gets, and is now featuring a daily Worthwhile Cause to promote the various nonprofits he supports.
Among the nonprofits Perez has featured are: The National Domestic Violence Hotline, LifeWorks, and First Book.
I wonder if nonprofits pitch themselves to Perez to be featured as the Worthwhile Cause of the day just like sketchy publicists pitch the raunchy things their clients partake in? If they were smart they would!
Friday, June 06, 2008
PETA (but of course) and their naked meat tray demo
The Truth's body parts in garbage cans display
The Health Promotion Switzerland Foundation's “Every Fifth Child is Overweight” stickers
World Vision's life size stickers of children on automatic revolving doors in Amsterdam
Can you guess which one is my favorite?
Thursday, June 05, 2008
I've said it before, and I'll say it again- monsters are what's hot. That's why I have high hopes for Playnormous. Playnormous is a new (still in beta) online community geared towards teaching kids (and their parents) about health, and yep- it features a ton of monsters (the cute kind, not the scary kind).
When fully up-and-running, Playnormous will feature: games, animations, chat, blog for the parents, and avatars.
The site reminds me a lot of Moshi Monsters, but for for a good cause.
Someone has put a lot of time, talent, and money into this project- if anyone finds out "who"-drop me a line.
Wednesday, June 04, 2008
These are the taglines I picked as "Excellent":
Join for the swords, stay for the friends.--Historic Entertainment
Ideas into Action, Action into Service--American University
Starve Fear. Feed Hope.--National Eating Disorders Organization
It's a Moving Experience!--Museum of Transportation
Corny Yet Memorable --Lara
Tuesday, June 03, 2008
Check out the new PSA here.
I think it missed its mark just a bit. If their target audience was young adults, I think it would have been better for them to bring back the vintage Smokey to make it kitschy cool instead of reinventing him and ending up looking like they were trying to hard. Besides, the bear voiceover was just plain odd.
Long story short- bring back the old Smokey!
Monday, June 02, 2008
It is quite simple really, peta2 goes on Warped Tour (and a variety of other music tours, festivals, and events), because our target audience is going to be there. Not really rocket science.
When peta2 started attending Warped six years ago, we were among the few non-profits. Now, Warped Tour has quite a large presence of non-profs setting up shop including: Truth, Invisible Children, and Skate4Cancer.
Each non-profit uses a variety of creative tactics to get their message out including: squirt guns, stickers, contests, music, mist tents, band signings, and more.
I will let you know how it goes this year! Hopefully I will not get as sunburned as I did last year.
Friday, May 30, 2008
1. Support the Campaign for Cancer Research- 3,193,809 members- $63,570 donated
2. Stop Global Warming- 1,856,525 members - $23,340 donated
3. Animal Rights- 1,359,242 members - $23,095 donated
4. Society against child abuse- 1,053,451 members - $11,710 donated
5. Save Darfur- 875,963 members - $19,096 donated
So amazing! I guess Facebook is good for something besides sending people hatching eggs and zombie bites.
Here are the Causes on Facebook I support currently:
Thursday, May 29, 2008
Here are the top five:
1. (Red)- 62,964 fans
2. To Write Love On Her Arms- 47,465 fans
3. Rock the Vote- 34,927 fans
4. Greenpeace International- 30,953 fans
5. PETA- 30,067 fans
*My personal favorite, peta2, was ranked at #7 with 20,142 fans.
Pretty decent showing from the non-profs (even though Oreos outranked all of them with 64,539 fans)!