Monday, July 28, 2008
I went on Warped Tour last year, and learned a lot about what young adults think of the nonprofit I work for (peta2). It was an amazing experience with incredible, direct feedback- far surpassing any survey or study that comes past my desk about youth.
Nothing beats talking to your prime demographic in their prime element for 10 hours a day. I admit, it does help that I look a bit younger than I actually am- gotta get this field research will I still can!
The best part of going on the tour is that I get to evaluate first hand how peta2's outreach is doing. I also get to scout out what other nonprofits (and more importantly- other corporations) are doing to get the youth's eyes and ears.
So for the next few days I will be M.I.A. in the blogging world, but will make sure to tell you all the juicy details when I get back.
Thursday, July 24, 2008
However, there is a widget god. If you are looking to create an easy and effective widget on a shoestring budget (i.e. no budget), look no further than Gydget.
I made the following widget in less than an hour, with little nohow, and it has already had over 100,000 unique views since launching in June.
Gydget is free and easy, which is music to ones ears if they are a non-developer marketer like myself.
P.S. The peta2 Woof widget is ranked 3rd on top grabbed widgets this week right behind Lil Wayne. That just makes me smile.
P.P.S. Gydget did not pay me to write this. To prove it, I also recommend Sprout Builder for all your widget making needs.
Wednesday, July 23, 2008
Friday, July 18, 2008
Arts & Culture: Where Actors Find Their Space —NYC Theatre Spaces/This clearinghouse for NYC rehearsal and performance spaces uses a double entendre to go beyond a description of its services and highlight the value of its work.
Wednesday, July 16, 2008
I love this PSA from Kids and Cars. Slightly disturbing, but gets the point across. Nothing says pay attention to me like a baby in a roasting pan.
This PSA is currently running in Texas, where there have been several recent baby deaths due to parents leaving their children locked in hot cars.
People also do this to dogs. A lot. Which brings up the very important question: who is cuter- buttered baby or Simon Cowell?
Not sure myself.
Tuesday, July 15, 2008
It’s a little sad that they only have 936 messages so far. They should trying pitching to military press and blogs far and wide to booster these numbers. They could also try teaming up with other vet, military, and military family support groups, and ask if they would send an email blast to support the campaign. Starting a Facebook group might also not be a bad idea.
Monday, July 14, 2008
Sure is it slightly funny, but the point of the campaign is completely lost. I can’t really even make out what they are singing about. Is tobacco bad or good? Are musicals the new black?
I think they need to go back to the drawing board on this one. The ads they had in 06 were much more relevant- they should continue on that path again. They got the money- make it happen.
Friday, July 11, 2008
Still can’t download the new software needed to update my iPhone (not the new one) so I can upload from iTunes' new App Store, but a girl still can still browse right? The apps range from readable bibles to Starbucks locators, but alas, the closest nonprofit related app I could find was "Survivors 1 and 2"- here is the description for it:
What if the animal’s in Noah’s Art could teach us something about Global Warming and Saving the Planet?
Slim pickings now, but I am looking forward to seeing what nonprofit is the first to break into this realm. I hope it’s mine! I think it would be wise to get in at the start. My dream would be to have an app that could tell you what vegetarian friendly restaurants were near your current location.
P.S. I am going to download Super Monkey Ball as soon as this thing starts working.
Wednesday, July 09, 2008
Tuesday, July 08, 2008
I love this quote from marketing guru Seth Godin:
“Nonprofits have to recognize that they’re businesses, not just causes. In the face of this new reality, an increasing number of forward-looking nonprofits are beginning to understand the increased revenue, focus and effectiveness that can come from adopting “for profit” business approaches. Increasingly, they are reinventing themselves as social entrepreneurs, combining “the passion of a social mission with an image of businesslike discipline, innovation, and determination.”
Top 5 nonprofits that I think are doing this and doing this well:
1. PETA (yes, I am a little biased)
3. Human Rights Campaign
5. The Humane Society of the United States
Monday, July 07, 2008
I absolutely love the new blog feature of the site (although it’s not updated as frequently as I would like)- I think it's essential for students, parents, teachers, and donors alike to get these sorts of informal updates about what the school is up to. I also enjoyed the fact that they had an online donation page. However, I do think that they should promote this feature on the front page, and not keep it hidden in the back pages.
Thursday, July 03, 2008
Translated, the ad says, "It's yellow, it's ugly, it doesn't go with anything, but it could save your life."
Karl Lagerfield always reminded me of some sort of fashion Terminator, so this ad is sorta hard for me to take seriously. But if it works, more power to the French!
*As of two days ago, the reflective vest is mandatory for motorists and cyclists in France.